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At a glance from Fairtrade Network of Asia and Pacific Producers

Annual Report 2015

Fair Trade, the pursuit of trade justice, by bringing consumers and producers together, is undeniably beautiful. Fair Trade, which looks to usher in ubiquitous equity, is powerful. At the same time, Fair Trade, the oxymoron, in the modern context of supply/value chains is difficult. With our aspiration to create market leadership in ethical trade in the Asia and Pacific region, NAPP has continued on a growth path, albeit marginally. With an intent to change the status quo to a point of inflexion, as part of the 2016-2020 strategy, NAPP will be embarking on an ambitious expansion plan. The quest is to become a serious regional player in Fair Trade, ethical  certifications and the broader development sector. We began 2016 as ‘Fairtrade Asia Pacific powered by NAPP’, an important piece of strategic and branding work that we accomplished in 2015.

As we engage on the next phase of the  strategy, we stood on the backbone of some leading  experiences – successes and failures – of 2015. We began work aggressively on markets and partnerships to achieve this vision. We prepared and built our innovation canvas. The new strategic  period, 2016-2020, we will embark on the execution.

<link http: www.fairtradenapp.org wp-content uploads napp-annual-report-2015.pdf external-link-new-window external link in new>Read here the full report.